Your missed-call log is a receipt for money you lost
Category
Revenue
Published Date
IVA Team
IVA
Summary
Your CRM records the missed call. It timestamps it, tags it, puts it on a dashboard. None of that makes the phone get answered.
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The log is honest and useless
12:31, incoming, unanswered, four rings. It is right there in the system. Every CRM with telephony connected does this correctly, and none of it changed what happened at 12:31.
What happened at 12:31
The caller dialled the next company on the search results page. He did not leave a message, because nobody under forty leaves messages. By the time someone opens the report after lunch, the job is scheduled with somebody else.
You are not missing data about lost clients. You have excellent data about lost clients.
We have been on the other end of this
When we ran a company doing security systems and low-voltage work, a missed call at nine in the morning was a site visit that never happened. We had the call list. We even called back. Two hours late is the same as never for a man standing on an unfinished floor with an electrician waiting.
The numbers that matter
calls that came in outside working hours last month
share of missed calls that got a callback within five minutes
callers who never appeared again
What answering costs
Almost nothing, compared with the ads that generated the call in the first place. The demand is already paid for. Everything after the fourth ring is your competitor's margin.
